Ravensbourne Alumni are behind some of the most iconic design symbols of the London 2012 Olympics
Ravensbourne is proud to boast not one but two of its alumni have designed the centrepiece visual icons of the London 2012 Olympic Games.
Jay Osgerby, a former Three Dimensional Design student at Ravensbourne, created the award-winning gold-coloured London Olympic 2012 torch while Stella McCartney, who started her fashion education with a foundation course at Ravensbourne, designed the official Team GB Olympic kit.
“We are very proud that designs from Ravensbourne alumni were chosen for the London 2012 Olympics. At Ravensbourne, we teach students technical excellence whilst encouraging their creativity – the torch and outfits for the Team GB are a great example of both,” said Professor Robin Baker, Director of Ravensbourne.
“These two exceptional designers have left their mark on the London Olympics, and embody the forward looking spirit of 21st century British design. It’s the same spirit of boundary-pushing modern technique and exceptional design sensibilities that we want to instil in all our students.”
Ravensbourne moved to a RIBA-award winning campus on Greenwich’s Digital Peninsula in 2010, a feature of the Royal Borough of Greenwich’s initiative to create a major technology hub as part of the wider regeneration of the area. The building includes state-of-the-art broadcast studio and edit suites, rapid 3D prototyping facilities, and hosts a busy events programme in partnership with major tech companies such as Youtube, Adobe, Mozilla and Cisco Systems.
Thee torch was created by Jay Osgerby and his design partner Edward Barber through their company BarberOsgerby. Made of a special lightweight aluminium alloy, the torch has 8,000 circles which were chosen to represent the 8,000 torch-bearers that carry the object.
Stella McCartney was approached by sports company adidas for her contribution to design the kit for Team GB. The modern and the old are brought together in the design, which uses space-age sports fabrics weaved into a modern interpretation of the Union Flag. British competitors in all 26 Olympic and 20 Paralympic sports will wear the kit.
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Ravensbourne is a university sector college innovating in digital media and design. It has a community of nearly 2,000 students and offers vocational digital media and design courses from pre-degree, undergraduate and postgraduate to professional short course level. Ravensbourne champions the creative exploitation of digital technology through innovation and collaboration. It is driven by industry standards and supported by the latest high-performance technology, producing highly employable and enterprising graduates. It has a strong track record in graduate employability and business creation. Today Ravensbourne also hosts more than 100 creative technology businesses alongside its student community who utilise its leading edge technologies, media resources and collaborate with its student body and industry partners.
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Publish Date: 27 July, 2012 at 4:15 pm
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