Ravensbourne students have been commissioned by Barclays Bank to submit preparatory work for a marketing campaign.
The partnership sprung from an initial project in which Ravensbourne students worked on a campaign to make young people more aware of money management and help them avoid financial difficulty.
A team of undergraduate students from a mix of the Content Development, Motion Graphics, Web Media and Digital Film Production courses were briefed, and took part in focus groups around money management. They initially came up with seven concepts for the Customer Experience Team at the Barclays Canary Wharf office.
The consultation
After consultation with Barclays the Ravensbourne team developed a full media campaign – ‘Kittens’ – playing on the idea that looking after your money needs as much care and attention as looking after a kitten.
“We were impressed with the creative talent and energy of the Ravensbourne team and by the brilliant ideas generated in such a short time,” said Elisabetta Osta, Director of Insights at the Customer Planning and Innovation unit at Barclays.
“Barclays is keen to work with top universities as part of our focus on innovation and in helping support growth in the UK economy,” continued Alex Scundurra, Director of Customer Experience, Strategy & Business Development. “When we met with the team of students, faculty and staff at Ravensbourne we knew we had found a special opportunity to create cool new propositions together for customers whilst providing great opportunities for students and faculty to practice their art. We have found that the Ravensbourne team is enthusiastic, extremely creative and passionate about innovation. The result so far has been magic.”
Students pulling cat faces. Very professional! Michael Ivens, Tracey Murray, Jesper Ellesson, Nick Archer and Bence Bilekov pitched their ideas to the Chief Operating Officer of Barclays.
The future
The project was managed by Ravensbourne staff Robert Chapman-Ames (Subject Leader for Content Creation and Broadcast) and Claire Selby, Business Development Manager for Enterprise and Innovation.
“Ravensbourne is keen to develop and work in these sorts of partnerships with other businesses and give our students real life work experience,” said Claire, “these projects benefit all parties and Ravensbourne are able to share in their expert knowledge of digital communication and design.”
Publish Date: 7 September, 2012 at 9:38 am
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