Advertising and branding

The world of Advertising is a big business. Companies, particularly big name brands – covered in more depth under branding, will spend huge amounts of budget to push their product(s) to the forefront of consumers’ minds. Advertising – whether it is a billboard advert, web banner, or press advert, communicates a message that includes the product, or service name, and how it can benefit the consumer.

What’s more, you’ll often hear a product, or service provider, being referred to as the ‘brand’. Quite simply, the ‘brand’ is made up of attributes and a product identity that the ‘brand’ owner(s) want you – the consumer – to perceive. The ‘brand’ name and identity reflect the personality of the ‘brand’ – think of the Apple ‘brand’: it’s fun, quirky and groundbreaking.

Working in Advertising and Branding can be varied, challenging and potentially you could be working on some of the world’s biggest brands. Check out some of the roles YOU could be doing, and take a look at the courses that Ravensbourne offer.

Courses for you

• BTEC National Certificate in Art and Design
• UAL Foundation Diploma in Art and Design (Design and Media)
• UAL Foundation Diploma in Art and Design (Media Production)
• BA (Hons) Digital Advertising and Design*
• BA (Hons) Graphic Design
• BA (Hons) Motion Graphics

*Subject to validation

Jobs you could be doing

• Art director
• Creative director
• Design director
• Design project manager
• Graphic designer
• Promo director