What is an online marketing manager?
As an online marketing manager, you will be fanatical about the web. Using your creativity, you will design and deliver viral campaigns – viral is an idea that spreads, and while spreading helps market a business or cause – whilst also using other online marketing tools such as, banner advertising and pay per click (PPC).
You could be working in house, or for an agency servicing a number of different clients.
What will I be doing?
- designing and executing campaigns
- identifying and understanding your target audience
- pitching your ideas
- evaluating campaign success
What skills do I need?
- creativity and imagination
- an interest in multimedia
- understanding of marketing for the web
- an ability to work within a team
- good communication and written and spoken English.