This course has been designed to give you the professional skills, knowledge and experience necessary to creatively use digital technologies in the making of advertising and advertising campaigns.
This course specialises in the fields of advertising, marketing and promotions, with particular emphasis on designing for new media and across multiple platforms. An understanding of graphic design and branding, moving image and animation can be utilised in many areas such as the internet, mobile phones, and ambient media, to name a few. This will all be underpinned by an understanding of key advertising strategies and core business knowledge.
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You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.
A variety of careers are open to graduates within the diversity of an ever developing industry. Opportunities might include digital designer, creative director, web designer, graphic designer, interactive designer, copywriter, account handler/manager, and design producer.
At level 1 you will acquire professional and technical knowledge in the production of web-based advertising and across multiple platforms. You will be equipped with a knowledge base that enables you to innovate, and to identify and exploit new opportunities as they become available through developments in technology and changes in the industry.
You will study: contextual studies: theory and context; opportunities, trends and ideas; professional context; communication and visualisation; concepts; the digital image; media and the web, and branding.
This level will focus on creative thinking, on developing ideas and realising them, and on innovative approaches to the creative industries. In order to gain valuable ‘real world’ experience, you will be encouraged and supported to apply for a work placement with an advertising agency or related company. This will expose you to the latest approaches in the industry, and will provide you with the opportunity to work on ‘live’ client briefings.
You will study: contextual studies: debate and polemic; contextual studies: dissertation preparation; marketing strategy; advertising and promotions; design innovation; cross media concepts; integrated branding, and a live project in the workplace.
Level 3 prepares you for professional practice through a series of predefined as well as self-set briefs. An important part of level 3 work revolves around the production of a dissertation.
You will study: contextual studies: dissertation; enterprise and entrepreneurship – making it happen; major project report; interactive advertising; competitions; major project, and self initiated project.