This course focuses on fashion-led product design to create products with enhanced end-user experience, conceptual appeal and commercial viability.
The course places emphasis on branding, style and aesthetic, sourcing materials trend analysis and response and rapid prototyping experimentation. It combines the functional training of product design with the brand-focused conceptualisation of fashion artefacts, to create products that go beyond the hitherto narrow perception of fashion accessory product design.
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You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.
Graduates will be well prepared to pursue a wide range of career opportunities within accessories product design, fashion accessory design, structural packaging design, branded product design (fast moving consumer goods), product development, service design, fashion homeware design, design management, design research, creative direction, buying, brand and project management and product design.
At level 1 you will be introduced to basic skills/principles for ideas generation, visualisation, management of the design process and form handling in 3D. These introductions will be project based, allowing you to explore and identify new creative synergies within the introductions.
You will study: contextual studies: theory and context; opportunities, trends and ideas; professional context; communication and visualisation; introduction to design; introduction to digital print; shaping your ideas, and design prototyping.
Level 2 of the course has a strong industrial focus and is outward facing, including the opportunity for an extended period of work experience for one term.
You will study: contextual studies: debate and polemic; contextual studies: dissertation preparation; marketing strategy; advertising and promotions; external brief 1; external brief 2; industry placement preparation, and an industry placement.
At Level 3, you will develop independent lines of enquiry, and will complete a major independent study leading to a dissertation on a topic related to fashion.
You will study: contextual studies: dissertation; enterprise and entrepreneurship – making it happen; major project report; major project collaboration; external brief 3; major project 1 and 2, and portfolio.