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    BA (Hons) Web Media

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    The global growth of the Internet is having a huge impact on how we communicate, do business or consume information. This course meets demand for producers who have the skills to produce, maintain and manage dynamic and interactive media to help organisations capitalise on the opportunities offered by the Web.

    The course aims to provide you with a thorough grounding in the working methods and production processes involved in the creation of web content and services and offers both a practical understanding and theoretical insight into this increasingly important industry. It also examines how the media is being changed by creative, active, consumers.

    Click here for the full programme specification.

    Assessment

    You will be assessed through a mixture of project work, group work, individual creative activities, essays, engagement with the web, and placements with local industries.

    Career prospects

    Possible career paths include: interactive media producer, new media creative / producer, producer, online media producer, video and audio casting, multimedia producer, multiplatform content, project manager, senior producer, social media producer, immersive environments producer, e-commerce, online community manager, online community moderator, digital executive, marketing manager.

    Level 1Level 2Level 3

    At level 1 you will build a critical awareness of the development and current state of the Internet as a creative destination.

    You will study: contextual studies: theory and context; opportunities, trends and ideas; professional context; communication and visualisation; multi-platform journalism; linear and non-linear narratives; shared online spaces, and production systems for the web.

    Level 2 has a user-orientated focus and you will undertake practical team projects.

    You will study: contextual studies: dissertation preparation; marketing strategy; advertising and promotions; managing creative users; live multi-platform production; children's media and serious play, and designing the user experience.

    At level 3 you will adopt a business-orientated approach and focus on the practical and ethical challenges involved in the commercial exploitation of the web.

    You will study: contextual studies: dissertation; enterprise and entrepreneurship - making it happen; major project report; digital advertising; the intelligent web; major project, and internet television.

    Duration

    3 years full time

    Entry requirements

    Students will normally be expected to possess five GCSEs (grade C or above) or equivalent (including English and Mathematics) and also to hold at least one of the following or equivalent UK or international qualification:
  • 2 A levels, grade C or above
  • 4 AS levels, grade C or above
  • 2 vocational A level, grade C or above
  • Level 3 Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 28 points or above

  • Fees

    Home/EU: £8,750 per year International: £10,200 per year

    Testimonial

    I have been really surprised at the volume of opportunity to gain industry experience on offer whilst studying as a Web Media student. In my first year, the course helped me get two work placements with an online music company and at Tate Online. I also found a paid position with Green Schools Online, a local company specialising in building websites.

    I have now finished my second year and have spent the last two terms working with my course tutor and the Royal Shakespeare Company on an interactive web project that went live to secondary school students across the UK, a great opportunity to stretch the skills I've learnt through my course. The possibilities within Ravensbourne’s Web Media course are really quite endless if you want to take them.

    Amy Jackson-Bruce, BA (Hons) Web Media

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