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What next for you? > BA (Hons) Fashion Promotion > BA (Hons) Fashion Promotion

BA (Hons) Fashion Promotion

Fashion Promotion allows you to explore the creative mediums and techniques through which fashion is conveyed in this fast moving and dynamic industry. You will explore communication, branding, graphics, art direction and advertising and promotion campaigns whilst developing a thorough knowledge of key software packages.

The course enables you to explore creative professional practice, technological knowledge and theoretical understanding in preparation for a variety of careers in the area of fashion.

The annual degree show allows you the opportunity for interdisciplinary collaboration with other departments, such as graphic design, motion graphics, animation and digital film production, to develop an understanding of how the digital age is driving fashion promotion forward.

Level 1

You will study the following subject areas at level 1:
contextual studies: theory and context; opportunities, trends and ideas; professional context; communication and visualisation; fashion retail and public relations; typography; time-based narrative; and fashion styling for the media.

Level 2

Level 2 of the course has a strong industrial focus and is outward facing. The level includes the opportunity for an extended period of work experience for one term, which has academic credit attached to it, during which you will undertake one extended work experience or two shorter periods. This unit includes both formative and summative critiques as well as academic monitoring.

Your industrial understanding is further enhanced by live external projects set and monitored by the industry that simulate a realistic professional situation and through vocational case studies.

You will study the following subject areas at level 2:
contextual studies: debate and polemic; contextual studies: dissertation preparation; marketing strategy; advertising and promotions; creative fashion marketing; promotional campaigns; and an industrial placement.

Level 3

In Level 3, you will develop independent lines of enquiry related to your chosen pathway and build on the practical and theoretical elements at levels 1 and 2.

You will study the following subject areas at level 3:
contextual studies: dissertation; enterprise and entrepreneurship – making it happen; major project report; final major project formulation; location and studio; final major project realisation; and exit portfolio.

Programme Specification

Click here for the full programme specification.

Contextual studies, and enterprise and entrepreneurship

The adaptability necessary to succeed as a design or media specialist comes not only from deep disciplinary knowledge. Graduates also need a breadth of knowledge and skills which some commentators have referred to as being ‘T-Shaped’. These additional skills include the ability to work with and increasingly work across disciplines, entrepreneurial attitudes and a knowledge of the business contexts in which they will operate. All undergraduate Ravensbourne programmes incorporate curriculum and learning activities designed to develop these skills in our students. Cross-disciplinary collaborative projects offer students the opportunity to work in teams with other disciplines.

The course structure draws on the creative synergies and frictions of the different disciplines at Ravensbourne and provides physical and intellectual opportunities for students to meet, learn and work together with students from different disciplines.

Students study subject specialist units, shared units and core units. Subject specialist units focus on subject specialist methodologies, technologies and processes and offer project-based learning that simulates contemporary professional practice.

Shared units are units which bring together courses in analogous specialist subject areas and allow students to gain skills common across these specialist subject areas, or to develop skills complimentary to those of the other specialisms and to work together on collaborative projects in the kinds of interdisciplinary teams common in industry. They therefore begin to introduce students to the real world context of specialism, a world where inevitably specialists work in inter-disciplinary teams.

Core units provide fundamental knowledge, skills and contexts which we believe are necessary for all the creative professionals who graduate from Ravensbourne and set students up with a model of the types of knowledge they will need continuously to update throughout their careers. Core units equip students with the ideation, visualisation and communication skills required in the creative process characteristic of design and media industries and common across our disciplines. They also provide the conceptual skills, theoretical frameworks and professional contexts necessary for students to position their work and develop their professional identity. Additionally, they ensure that students gain the promotional, marketing and enterprise skills necessary to make success happen in the real world.

Three years full-time

Ravensbourne’s BA (Hons) Fashion Promotion course is available as a full time three-year course.

Assessment

You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.

Learning and support

You will study through a mix of practice and theory-based learning. This will include lectures, seminars, workshops, individual tutorials, self-directed study and projects. You will be supported by well-qualified teaching staff, sessional staff and visiting professionals who will bring an industry perspective to the course.

Laptops

You are required to own or have access to a laptop from the beginning of your studies. Laptops are an essential tool to support personalised learning and give you access, when and where you want it, to many of the creative tools and educational resources you will encounter during your studies.

Laptops are used extensively in all of our courses. You will need one to access our network, and to research, communicate and collaborate during your studies.

Career prospects

Upon graduation, students will be prepared for a range of career opportunities in the national and international fashion industry or for progression on to the MA Fashion programme.

You could become a...

View >Fashion Photographer

View >Fashion Editor

...and many more!