Ravensbourne
Innovation in digital media and design
What next for you? > BA (Hons) Motion Graphics > BA (Hons) Motion Graphics
BA (Hons) Motion Graphics
The Ravensbourne BA (Hons) Motion Graphics course is recognised within the media and broadcasting industry as the premier course in the UK for developing creative thinkers with strong technical expertise in motion graphics.
The course provides a stimulating education in motion graphics, including storytelling, typography, animation, promotions and branding, all underpinned by the creative use of digital technology.
Emphasis is placed on vocational working, and embraces theory, research and analysis of project work.
You will be encouraged to develop your individual creative ability and support this with the development of a high level of technical skills. The course exploits the creative use of digital technology to both enhance your creativity and to enable you to maximise the use of specialist digital technology available within the motion graphic design industry.
One of the core educational aims of the course is the ability to make creative use of, and experiment with, new and existing technologies. External examiners have noted, “Producing creative thinkers that also have technical know-how and expertise is a difficult balance to deliver and Ravensbourne has demonstrated its course structure can achieve this consistently well”.
Level 1
Level 1 deals with the design process, underpinned by skills and theory. A variety of animation and image capture and manipulation techniques are introduced, as well as traditional graphic design skills.
You will study the following subject areas at level 1:
contextual studies: theory and context; opportunities, trends and ideas; professional context; communication and visualisation; concepts; typography; time based narrative; and branding.
Level 2
Level 2 focuses on interpretation, experimentation and collaboration. You will experience aspects of motion design, production methods, compositing and the essential tools in realising solutions.
You will study the following subject areas at level 2:
contextual studies: debate and polemic; contextual studies: dissertation preparation; marketing strategy; advertising and promotions; vision, sound and action; cross media concepts; integrated branding; and information design.
Level 3
Level 3 focuses on your own aims and ambitions, to reflect your graduate potential and your personal and professional career planning.
You will study the following subject areas at level 3:
contextual studies: dissertation; enterprise and entrepreneurship – making it happen; major project; report; typographic design; competitions; major project; and self initiated project.
Programme Specification
Click here for the full programme specification.
Contextual studies, and enterprise and entrepreneurship
The adaptability necessary to succeed as a design or media specialist comes not only from deep disciplinary knowledge. Graduates also need a breadth of knowledge and skills which some commentators have referred to as being ‘T-Shaped’. These additional skills include the ability to work with and increasingly work across disciplines, entrepreneurial attitudes and a knowledge of the business contexts in which they will operate. All undergraduate Ravensbourne programmes incorporate curriculum and learning activities designed to develop these skills in our students. Cross-disciplinary collaborative projects offer students the opportunity to work in teams with other disciplines.
The course structure draws on the creative synergies and frictions of the different disciplines at Ravensbourne and provides physical and intellectual opportunities for students to meet, learn and work together with students from different disciplines.
Students study subject specialist units, shared units and core units. Subject specialist units focus on subject specialist methodologies, technologies and processes and offer project-based learning that simulates contemporary professional practice.
Shared units are units which bring together courses in analogous specialist subject areas and allow students to gain skills common across these specialist subject areas, or to develop skills complimentary to those of the other specialisms and to work together on collaborative projects in the kinds of interdisciplinary teams common in industry. They therefore begin to introduce students to the real world context of specialism, a world where inevitably specialists work in inter-disciplinary teams.
Core units provide fundamental knowledge, skills and contexts which we believe are necessary for all the creative professionals who graduate from Ravensbourne and set students up with a model of the types of knowledge they will need continuously to update throughout their careers. Core units equip students with the ideation, visualisation and communication skills required in the creative process characteristic of design and media industries and common across our disciplines. They also provide the conceptual skills, theoretical frameworks and professional contexts necessary for students to position their work and develop their professional identity. Additionally, they ensure that students gain the promotional, marketing and enterprise skills necessary to make success happen in the real world.
Three years full-time
Ravensbourne’s BA (Hons) Motion Graphics course is available as a full time three-year course.
Assessment
You will be continually assessed through presentation of written and project work. Assessment in the final year is through a dissertation and portfolio.
Learning and support
You will learn through a mixture of practice and theory-based learning; this will include lectures, seminars, workshops, individual tutorials, self-directed study and projects. You will be supported by well-qualified teaching staff and visiting professionals who will bring an industry perspective to the course.
Laptops
You are required to own or have access to a laptop from the beginning of your studies. Laptops are an essential tool to support personalised learning and give you access, when and where you want it, to many of the creative tools and educational resources you will encounter during your studies.
Laptops are used extensively in all of our courses. You will need one to access our network, and to research, communicate and collaborate during your studies.
Career prospects
On graduation, students take up jobs in many diverse industries such as designing within the broadcast industry, creating title sequences and channel brands, directing promos and music videos, creative direction, digital interactive media, corporate video, advertising, exhibition and events, graphic design and digital advertising.
You could become a...
View >Art Director
View >Promo Director
View >Design Director
...and many more!
See life as a student
“I started a film-making course at AUCB and learnt about motion graphics at Ravensbourne and realised I had to change courses. It was the scariest but best decision I’ve made!
“Motion graphics is a big part of my life. Iʼve picked up the software and technology side quickly, but thatʼs only half of it. Fundamental design skills come in, especially…
Duration
Three years full-time
Entry requirements
Students will normally be expected to possess five GCSEs (grade C or above) or equivalent (including English and Mathematics) and also to hold at least one of the following or equivalent UK or international qualification:
• 2 A levels (grades A-C) or 4 AS levels (grades A-C)
• 2 vocational A level (grades A-C)
• Level 3 Foundation Diploma or National Diploma
• Advanced Diploma (grades A-C)
• International Baccalaureate (28 points or above)
Progression
Successful completion of this course provides the opportunity to progress onto the MA Moving Image programme at Ravensbourne.
How to Apply
UCAS code: W280 (3 year route)
Institution: RAVEN RO6
Term starts
September 2012
Fees
£8,500 per year
Validated by
City University London
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